The value of great services.

What would it take to change the world? Rotary International is the world's first service club organisation, with more than 1.2 million members in 33,000 clubs worldwide. Rotary club members are volunteers who work locally, regionally, and internationally to combat hunger, improve health and sanitation, provide education and job training, promote peace, and eradicate polio under the motto “Service Above Self”.

The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

First: The development of acquaintance as an opportunity for service;

Second: High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society;

Third: The application of the ideal of service in each Rotarian's personal, business, and community life;

Fourth: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.

The mission of Rotary International, a worldwide association of Rotary clubs, is to provide service to others, promote high ethical standards, and advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders.

Do these services matter, have the capacity to change lives and contribute to society (as opposed to just contributing to the bottom line)? Yes, yes and yes they do.

Mark O'Loughlin

Mark is a global authority in helping organisations achieve the very best from their investments in people, technology and digital services. He has served on the Board of Directors of itSMF Ireland and Cloud Credential Council. Mark is a Fellow of the Irish Computer Society, awarded for his achievements and contribution to the IT profession and industry. His prolific publishing includes two books published in four languages, 100’s of articles, and whitepapers. He developed the world’s first certification for the business management of cloud services accredited by Cloud Credential Council. As a member of the international standards group ISO/IEC JTC 1/SC 38, Mark contributed to the development of global standards for IT, cloud and digital services.