With the world economy the way it is, buyers are continually placing downward pressures on price, looking for the lowest possible price but wanting the highest levels of value and service.

This is nothing new you say. However with such relentless pressure being placed to reduce price in order to ‘seal the deal’ the value that comes with the product or service gets eroded away.

I am reminded once again by Seth Godin that you sell (or get) more for more and less for less. That’s it. That’s the rule. That’s reality.

Have a read here: http://sethgodin.typepad.com/seths_blog/2013/06/less-for-less.html

Oh, and by the way not all marketers are liars (even Seth had to admin that one)!

Mark O'Loughlin

Mark is a global authority in helping organisations achieve the very best from their investments in people, technology and digital services. He has served on the Board of Directors of itSMF Ireland and Cloud Credential Council. Mark is a Fellow of the Irish Computer Society, awarded for his achievements and contribution to the IT profession and industry. His prolific publishing includes two books published in four languages, 100’s of articles, and whitepapers. He developed the world’s first certification for the business management of cloud services accredited by Cloud Credential Council. As a member of the international standards group ISO/IEC JTC 1/SC 38, Mark contributed to the development of global standards for IT, cloud and digital services.

About the Author: Mark O'Loughlin

Mark O'Loughlin

Mark is a global authority in helping organisations achieve the very best from their investments in people, technology and digital services. He has served on the Board of Directors of itSMF Ireland and Cloud Credential Council. Mark is a Fellow of the Irish Computer Society, awarded for his achievements and contribution to the IT profession and industry. His prolific publishing includes two books published in four languages, 100’s of articles, and whitepapers. He developed the world’s first certification for the business management of cloud services accredited by Cloud Credential Council. As a member of the international standards group ISO/IEC JTC 1/SC 38, Mark contributed to the development of global standards for IT, cloud and digital services.