@Rachel McElroy knows how to make a difference.

It’s the small things which make a big difference. It’s the personal touch. This morning I received a hardcopy of the recent Solutionize Global Cloud Leadership Definitive Guide – which has a contribution from Cloud Credential Council

But look at the top of the left hand page @Rachel McElroy has marked the CCC page for us to clearly see and read our piece. That is a small thing to do – but on opening the parcel this morning it hit me that – that was a very personal and thoughtful touch which speaks a lot about an organisations people and culture.

So what are you doing to provide that personal touch to your customers – and what kind of culture exits in your organisation to go that extra 10 seconds – which customers call ‘Going the Extra Mile’

About the Author: Mark O'Loughlin